Google AMP
AMP is an open-source library developed by Google that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. AMP pages are just web pages that you can link to and are controlled by you.
AMP Goals
- Reduce Load Time
- Reduce Bounce Rate
- Improve Mobile UX/UI
- Improve Search Results in Google
AMP FAQ's
https://amp.dev/support/faq/overview/
Do I need AMP?
https://www.wordstream.com/blog/ws/2020/11/06/google-amp